dressbarn National
Ad Campaign
The pitch went like this: "Every woman knows what it feels like to be defined as one thing — be it a wife, amother, a pretty face. But we know, there is no one word that can describe you. And even though we love our name, there is more to us than just that".
digital media, direct mail, nyc and chicago takeovers
photography Sebastian Kim
creative director Leslie Kolk
photo/art director Megan Henry
copy director Rebecca Carnavale
Out Of Home
New york city and chicago out-of-home
included: billboards, subway takeover,
mta bus wraps and bus shelters and
a launch event pop up shop celebration.
a founder led brand
In the early 1960s, while raising three children, Roslyn jaffe saw a gap in the womens fashion market that would spark a revolution in women's retail. Working women like herself were entering the workforce in greater numbers, but they lacked access to affordable, stylish, and professional clothing. With a vision to serve these women, and with just $5,000 in savings, Roslyn opened the first Dress Barn store in Stamford, Connecticut, in 1962.