redefined brand photography
Confident, not brash.
Badass, not bossy.
Sexy, not overexposed.











































































photo kevin o’brien
hair herve claude, madison sullivan
makeup andie markoe-byrne, charlotte day
styling cate sheehy
videographer darin murano






the commando brand book
An essential tool built to capture the founders’ story and define the brand's identity, values, and visual style to ensure consistency across all touch points.




































redesigned packaging
A packaging transformation executed to elevate and enhance market presence, while communicating the twenty year old brand’s values.








the soho pop-up
Commando’s first ever brick and mortar pop up shop in NYC.



a digital refresh
Design, typography and graphic evolution of the commando digital channels and paid media.