redefined brand photography

Confident, not brash.
Badass, not bossy.
Sexy, not overexposed.

photo kevin o’brien
hair herve claude, madison sullivan
makeup andie markoe-byrne, charlotte day
styling cate sheehy
videographer darin murano

the commando brand book

An essential tool built to capture the founders’ story and define the brand's identity, values, and visual style to ensure consistency across all touch points.

redesigned packaging

A packaging transformation executed to elevate and enhance market presence, while communicating the twenty year old brand’s values.

the soho pop-up

Commando’s first ever brick and mortar pop up shop in NYC.

a digital refresh

Design, typography and graphic evolution of the commando digital channels and paid media.