Reinvigorated a 20+ year old Vermont based women’s underwear brand through the developement of a brand book celebrating the founders’ story, evolving the creative direction across all channels, launching a popup shop with cross-functional partners, developing campaign and launch creative for their new men’s underwear line and developing a visual voice for the brand’s complete photography overhaul.
redefined brand photography
Confident, not brash.
Badass, not bossy.
Sexy, not overexposed.
photo kevin o’brien
hair herve claude, madison sullivan
makeup andie markoe-byrne, charlotte day
styling cate sheehy
videographer darin murano
the brand book
An essential tool built to capture the founders’ story and define the brand's identity, values, and visual style to ensure consistency across all touch points.
redesigned packaging
A packaging transformation executed to elevate and enhance market presence, while communicating the twenty year old brand’s values.
a soho pop-up
Commando’s first ever brick and mortar pop up shop in NYC.
a digital refresh
Design, typography and graphic evolution of the commando digital channels and paid media.
