National Ad Campaign

The pitch went like this: "Every woman knows what it feels like to be defined as one thing— be it a wife, a mother, a pretty face. But we know, there is no one word that can describe you. Even though we love our name, there is more to us than just that".

Media Digital, Direct Mail, OOH. NYC, Boston and Chicago Transit Takeovers.

Talent Ashley Graham, Veronica Webb, Marquita Pring

photography Sebastian Kim
creative direction Leslie Kolk
photo and art direction Megan Henry
copy Rebecca McGowan Polles

:30s campaign video

:30s interview spot with Veronica Webb

A Founder Led Brand

In the early 1960s, while raising three children, Roslyn Jaffe saw a gap in the womens’ fashion market that would spark a revolution in women's retail. Working women like herself were entering the workforce in greater numbers, but they lacked access to affordable, stylish, and professional clothing. With a vision to serve these women, and with just $5,000 in savings, Roslyn opened the first Dressbarn store in Stamford, CT, in 1962.